oliver wyman ksa
CLIENT NAME
oliver wyman
main consultant
ROAR
This is the Riyadh office of a USA multinational law firm, and the sophisticated look and feel delivered by Roar is completed by Ultra Arte’s art selection.
The client’s and ID’s desire was to add a touch of Saudi direction to the space, while not losing the corporate and brand’s identity.
We took two main approaches to deliver the Saudi tradition in a contemporary form: poetry and patterns.
Keeping the client’s values in mind, we selected a poem by Khalid AlFaisal, prominent cultural and political, and we commissioned calligrapher Hazem Kurdali with a 3D Arabic calligraphy sculpture, which we fabricated. We chose to use the brand’s color and the result is a contemporary looking sculpture in the entrance, full of meaning and bringing a dash of focal color, in an otherwise neutral environment.
We designed a pattern inspired by ancient local jewelry, and we used a distressed, three- dimensional texture to cover the columns across the offices.
The calligraphy work also became a 2D surface applied to the glass manifestations. Both concepts allow the narrative to flourish while making those surfaces interesting and vibrant.